Last Updated: October 1st, 2019
What kinds of information does Usmovie collect from or about me and my activities?
If you create an Account, we’ll collect certain information that can be used to identify you, such as your name, email address, age, gender, and date of birth (“PII”). If you create an Account using your login credentials from one of your SNS Accounts, we’ll be able to access and collect your name and email address and other PII that your privacy settings on the SNS Account permit us to access. If you create an Account through the Usmovie Site or one of your SNS Accounts, we may also collect your gender, date of birth and other information that is not considered PII because it cannot be used by itself to identify you.
Generally speaking, we may collect the following information from or about you and your activities when you use the Usmovie Services:
information you give us, including your name, email address, birth date, and gender;
information automatically collected when you use the Usmovie Services, such as your location, your IP Host address, your mobile device type and other device identifiers, your operating system, your rough geo-location based on your IP address, your activity on the Usmovie Services, Log Data, and information collected via cookies, web beacons, or other technologies;
information from other commercially available sources, such as data aggregators and public databases, or our business partners, which may include your interests, purchasing behavior and your activities online, such as websites visited and advertisements viewed; and
if you connect your social networking account with your Usmovie account, information from your social networking account as described below.
We may also combine any or all of the information we collect from or about you. We may generate aggregate, non-identifying information about how the Usmovie Services are used. We may also link information we obtain from different sources, for example, we may link your Log Data with your Account information or with information we obtain about you from third parties.
How do we use information we collect from or about you?
Recommendations and Advertising. We and service providers acting on behalf of us and our business partners may use the information collected from or about you, including your use of the Usmovie Services, to provide recommendations and advertisements on the Usmovie Services and elsewhere on the web.
provide you with promotional information about Usmovie's features, services, and other offerings that may be of interest to you; or
provide information or offers to you that are related to the Usmovie Services on behalf of Usmovie's business partners.
What technologies are used to understand how people use the Usmovie Services?
Like many website owners and operators, we use automated data collection tools such as Cookies and Web Beacons to collect certain information.
Cookies. Cookies are small bits of information that are stored in separate files within your computer's Internet browser. Cookies store information about your activities on a website or other platform. For example, cookies can store your session information for easy sign-in to a website or other platform you have previously visited. They enable us to make your use of the Usmovie Services more enjoyable.
We, along with advertising technology companies and service providers that provide services to us and our business partners, may display targeted advertisements based on your activities and other information collected from or about you, such as your interests and your activities online. Cookies are one way that this kind of information is stored.
Some advertisements displayed in connection with the Usmovie Services may also access or place cookies on your Internet browser or use other technologies provided by third-party Internet advertisers, advertising technology companies, and service providers that perform advertising-related services. For more information on this topic, please see our discussion of Third Party Advertising on Usmovie.
Other local storage. We, along with advertising technology companies and service providers that provide services to us and our business partners, use other kinds of local storage, such as Local Shared Objects (also referred to as "Flash cookies") and HTML5 local storage, in connection with the Usmovie Services, including the video player. Sometimes called "browser cookies," these technologies are similar to the cookies discussed above in that they are stored on your computers and can be used to store certain information about your activities and preferences, such as your volume/mute settings. However, these objects are stored in different parts of your computer from ordinary browser cookies. Many Internet browsers allow you to disable HTML5 local storage or delete information contained in HTML5 local storage using browser controls. For information about disabling or deleting information contained in Local Shared Objects, please click here. Please note that disabling these technologies may interfere with the performance and features of the video player.
Web Beacons (also known as web bugs, pixel tags or clear GIFs) are tiny graphics with a unique identifier that may be included on our Services for several purposes, including to deliver or communicate with Cookies, to track and measure the performance of our Services, to monitor how many visitors view our Services, and to monitor the effectiveness of our advertising. Unlike Cookies, which are stored on the device, Web Beacons are typically embedded invisibly on web pages (or in an e-mail).
“Log Data” means certain information about how a person uses our Services, including both Account holders and non-Account holders (either, a “User”). Log Data may include information such as a User’s Internet Protocol (IP) address, browser type, operating system, the web page that a User was visiting before accessing our Services, the pages or features of the Usmovie Services to which a User browsed and the time spent on those pages or features, search terms, the links and ads on the Usmovie Services that a User clicked on, progress of a User’s video play, progress of a User’s ad play, interactions as a video player (e.g. play/pause/seek, close captions), amount of time spent watching videos, mobile to TV screencasting behavior and other statistics. We use Log Data to administer the Usmovie Services and we analyze (and may engage third parties to analyze) Log Data to improve, customize and enhance the Usmovie Services by expanding their features and functionality and tailoring them to our Users’ needs and preferences. We may use a person’s IP address to generate aggregate, non-identifying information about how the Usmovie Services are used.
With whom does Usmovie share the information it collects from or about me?
Our Service Providers and Business Partners. We may engage third-party services providers and business partners to work with us to administer and provide the Usmovie Services. For example, we may share your information with other people or entities in order to provide goods or services that you have requested or to complete a transaction at your request. We may also enter into agreements with outside companies that possess the technology that allows us to customize the advertising and marketing messages you receive while using the Usmovie Services. Your information, including clickstream data about your use of the the Usmovie Services and other online activities, may be shared with these companies so this customization can be accomplished. These third-party services providers have access to your PII only for the purpose of performing services on our behalf.
We may also share your PII with our marketing service providers to help us better market our products and services to you. For more information about sharing in the context of third-party advertising, please see our discussion of Third-Party Advertising on Usmovie.
Other Third Parties. We may share anonymized or aggregated data we collect from the use of the Usmovie Services, such as de-identified demographic information, de-identified location information, information about the computer or device from which you access the Usmovie Services, market trends and other analysis that we create based on the information we receive from you and other users. We may share information in these forms with various affiliated and unaffiliated entities, including our business partners. For example, we may share aggregate information with advertisers about the volume of use on the Usmovie Services, the specific Usmovie videos in which users are most interested, and the effectiveness of advertisements viewed on the Usmovie Services (including the number of users who clicked on a particular advertisement). Also, we and our business partners use independent third parties to help measure viewing of content on Usmovie, and these third parties may report statistics about viewing in aggregated or other non-personally identifiable forms.
Web Analytics Service Providers
Google. We use Google Analytics, a service provided by Google, Inc. (“Google”), to gather information about how users engage with the Usmovie Site and the Usmovie Services. For more information about Google Analytics, please visit www.google.com/policies/privacy/partners/. You can opt out of Google’s collection and processing of data generated by your use of the Services by going to http://tools.google.com/dlpage/gaoptout.
For Our Protection and the Protection of Others. We cooperate with government and law enforcement officials or private parties to enforce and comply with the law. We may disclose any information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate: (i) to respond to claims, legal process (including subpoenas) or request for cooperation by a government entity, whether or not legally required; (ii) to protect the property, rights and safety and the property of Usmovie or its affiliates, and each of their respective investors, directors, officers, employees, agents, and suppliers, rights and safety of a third party, including our users, or the public in general; and (iii) to stop any activity that we consider illegal, unethical or legally actionable activity.If you notify us that you believe your legal rights have been violated by Usmovie or another user of the Usmovie Services, we may provide the information that you provide to us to others to the extent that we believe it is necessary to evaluate and respond to your complaint.
In Connection with Business Transactions. Information that we collect from our users, including PII, is considered to be a business asset. Thus, if we are acquired by a third party as a result of a transaction such as a merger, acquisition or asset sale or if our assets are acquired by a third party in the event we go out of business or enter bankruptcy, some or all of our assets, including your PII, may be disclosed or transferred to a third party acquirer in connection with the transaction.
Your Choices: Do I have choices about the use and sharing of the information collected from or about me?
You have choices about the use and sharing of certain information collected from or about you.
Social Networking Services. When you choose to connect your Usmovie account with a social networking account such as Facebook, you may choose to share your information and activities with other users of that particular social network. We recommend that you familiarize yourself with the policies and privacy controls of these social networking services.
Usmovie's Use of Information Collected From or About You from Other Websites. Usmovie may store information about websites you visit in browser cookies on your computer.
Do Not Track. The Usmovie Site does not have the capability to respond to “Do Not Track” signals received from various web browsers.
Opting Out of Third-Party Behavioral Advertising. If you would like information about your choices with respect to third-party behavioral advertising, please see below.
How does Usmovie work with partners?
Usmovie and Social Networking. We may collect PII to enable Individuals to use online social media resources offered either by us or a third party. We may also enable you to use these social media resources to post or share PII with others. When using social media resources, you should take into careful consideration what PII you share with others. If you use third-party social networking services (“Third Party SNS”) through the Usmovie Services, you acknowledge that we may be able to access any information you make public through such Third Party SNS (such as your username, comments, posts, and contacts) and other information your privacy settings on such Third Party SNS permit us to access. If you choose to link your Usmovie account with a social networking service, Usmovie and that service may share certain information about you and your activities. You may choose to share information about your activities, including what you watch on Usmovie, with that social network’s users.
Sharing via Third Party SNS. If you connect your Usmovie Account and your SNS Account, you may choose to share information about your activities on the Usmovie Services with Third Party SNS and their users, including by publishing your watch activity to the Third Party SNS. When you choose to share information about your activities on the Usmovie Services with the Third Party SNS, Usmovie may send information about you to the Third Party SNS, including information about your use of the Usmovie Services. The Third Party SNS may make that information visible to its users in accordance with applicable law, its data use policies, and your privacy settings on the Third Party SNS. We recommend that you familiarize yourself with data use policies and privacy controls of any such Third Party SNS.
Facebook is an advertising partner and may collect and use data to display advertisements on all Usmovie websites and apps. If you wish to opt out of this process, please email privacy@Usmovie.tv
How does third-party advertising on Usmovie impact me?
Usmovie carries advertisements from other companies, often with the ability to click through to websites or properties run by these other companies.
Information Shared with Advertisers and Advertising-Related Service Providers. Usmovie TV may share the information collected from or about you in aggregated or non-personally identifiable forms with advertisers and service providers that perform advertising-related services for us and our business partners in order to tailor advertisements, measure advertising effectiveness, and enable other enhancements. This information includes your use of the Usmovie Services, websites you visited, advertisements you viewed, and your other activities online. However, our agreements with these advertisers and service providers that perform advertising-related services limit the types of information shared with these companies and how they may use it.
Opting Out of Third-Party Behavioral Advertising. Some of these advertisers, advertising technology companies, and service providers that perform advertising-related services for us and our business partners may be members of the Network Advertising Initiative ("NAI"), a cooperative of online marketing companies that offers a centralized tool for opting out of behavioral advertising delivered by each of its member companies. If you would like to obtain more information about the NAI and make choices about their members’ use of your information, please click here. Some of the third parties that collect information on the Usmovie Services in order to provide more relevant advertising to you participate in the Self-Regulatory Program for Online Behavioral Advertising. This program offers a single location where users can make choices about the use of their information for ad targeting. To opt-out of third party cookies, please go to http://www.aboutads.info/choices. To opt-out of the use of your mobile device ID for targeted advertising, please seehttp://www.aboutads.info/appchoices. Even if you opt out through AdChoices, we may still collect and use information that is not considered PII regarding your activities on our Services and/or information from the advertisements on Third-Party websites for non-interest based advertising purposes, such as to determine the effectiveness of the advertisements.
Your Privacy Rights - Additional Choices for California Residents
If you are a California resident, you may request and obtain from us, once a year, free of charge, a list of third parties, if any, to which we disclosed your PII (such as your name and contact information) for direct marketing purposes during the preceding calendar year and the categories of PII shared with those third parties. If you are a California resident and would like to request a copy of that information, please send us an email at privacy@Usmovie.tv with “California Privacy Rights” in the subject line or a letter at Attention: Privacy, Usmovie, Inc, 315 Montgomery Street, 11F, San Francisco CA 94104.
If you are a California resident under the age of 18 and a registered user of Usmovie you may request and obtain removal of content or information you have publicly posted on the Usmovie Services. To make this request, please email us at privacy@Usmovie.tv and include a detailed description of the specific content or information you would like to remove.
How does Usmovie protect the information it collects from or about me?
We use reasonable physical, technical, and administrative measures to safeguard information in our possession against loss, theft and unauthorized use, disclosure, or modification. For example, passwords and other sensitive information are encrypted in transit. We also take steps to ensure that only those Usmovie employees, agents, and contractors who have a legitimate business reason to obtain access to your information are granted access.
Despite these efforts, please note that no data transmission or storage can be guaranteed to be 100% secure. We want you to feel confident using the Usmovie Services but we cannot ensure or warrant the security of any information you transmit to us. Please refer to the U.S. Federal Trade Commission's website for information on how to protect yourself from identity theft.
Usmovie and Children; Kids Mode
The Usmovie Services are not directed to nor intended for children under the age of 13. Usmovie does not permit the registration of, nor does Usmovie knowingly collect, use, or disclose personal information from anyone under 13 years of age. If we determine upon collection that a user is under this age, we will not use or maintain that personal information without parental or guardian consent. If we are notified that we have collected personal information from a child under the age of 13, we will make reasonable efforts to delete such information from our records.
The Usmovie Services offers features that enable parents and families to have more control over the display of family-friendly content based on the MPAA and television content ratings systems ("Kids Mode"). During a Kids Mode session, the Usmovie Services collects and uses a device identifier, IP address, and viewing history so that we may maintain and analyze the functioning of the Usmovie Services, personalize the content displayed, serve and frequency cap contextual advertising, and to comply with our content licenses. If a user of the Usmovie Services desires to delete data collected during a Kids Mode session, please contact our Support team for assistance.
Do any special considerations apply to visitors from outside the United States?
Usmovie is an online video service based in the U.S., and our offices are headquartered in the United States. Your PII may be transferred to, and maintained on, computers located outside of your state, province, country or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. If you’re located outside the United States and choose to provide your PII to us, we may transfer your PII to the United States and process it there.